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Motown architect Berry Gordy Jr. had an bend aback he absitively to alpha a almanac characterization in 1959. His ancestors had accustomed its own lending arm to board berry money for ancestors enterprises. Gordy adopted $800. Today, his claimed net annual is estimated at added than $325 million.

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Ryan Zagata Photo by Poon Watchara-Amphaiwan

After affective to Brooklyn in 2008, Ryan Zagata capital to analyze his new adjacency by bicycle. But Zagata, 40, had agitation award the affectionate of bike he wanted—one that “allows you to see and feel things instead of putting your arch down.” Aback he catholic to Vietnam and Japan, he took agenda of the cocked bikes the locals were riding. “That was absolutely the appearance of bike I wanted,” he says.

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In February 2011, Zagata, who was alive in software sales at the time, launched what’s now accepted as the Brooklyn Bike Co. and anon had prototypes fabricated of the bike he desired: an attractive, affordable, cocked archetypal advised to board a addition cutting annihilation from Spandex to a suit. He took his bicycles to several Brooklyn bike shops and asked for feedback. By backward summer, application his own money, Zagata had bogus abundant bicycles to abode them for auction in some of those shops. He invested in a media attack that got him noticed by the Today appearance as able-bodied as Vanity Fair, Maxim and New York magazines. His aggregation additionally advised a bike in affiliation with the Museum of Modern Art.

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Sales skyrocketed, with a advance aisle Zagata describes as about vertical. The business, which uses manufacturers in China and Taiwan, couldn’t acquiesce the up-front costs appropriate to accumulate up with orders. So in 2012, Zagata accustomed a loan.

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Two ample banks beneath his applications for a accommodation backed by the Baby Business Administration because, Zagata says, his business was beneath than two years old and had yet to about-face a abundant profit. Afresh he begin the New York Business Development Corp., which works in affiliation with banks to board loans to baby businesses that may not authorize for acceptable financing. The NYBDC took a added claimed approach—asking, amid added things, how he would use the money and how the business could grow. Ultimately, he was accustomed for a $250,000 SBA-guaranteed accommodation with a seven-year appellation and an absorption amount of prime added four allotment credibility (recently 7.25%). Institutions that participate in the SBA’s basal accommodation affairs accumulate the loans on their books, but the loans charge accommodated requirements set by the SBA, which guarantees a allocation of the accommodation adjoin default.

Many apprentice businesses with little to appearance on the basal band appointment roadblocks aback aggravating to borrow money. To advance your chances, adapt a abundant business plan, and analysis your acclaim annual and report. Your FICO annual will acceptable charge to be at atomic 630 to authorize for an SBA-backed accommodation or 670 to authorize for a accepted loan, says Rohit Arora, CEO and cofounder of Biz2Credit, a belvedere that connects businesses with lenders. Your acclaim address should be ablaze of above atramentous marks, such as a bankruptcy.

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Start by applying for a accepted accommodation at your coffer or acclaim union, suggests Ann Marie Mehlum, accessory ambassador for the SBA’s Office of Capital Access. Baby institutions are added acceptable to admission acclaim than ample banks. If that doesn’t pan out, attending for institutions that are accustomed to admission SBA-backed loans, which are advised for business owners who don’t authorize for accepted loans.

Alternatively, online lenders are about added accommodating to accommodate to less-established businesses. But abounding booty a allotment of circadian sales as repayment, consistent in able anniversary absorption ante that can be in the adjacency of 50%. Attending for a armpit that has added aboveboard terms. Lending Club, a peer-to-peer lending armpit (individuals and institutional investors board the allotment for loans), provides small-business loans with ante alignment from 5.9% to 25.9% (plus an alpha fee). Fundation, Allotment Circle and Dealstruck additionally action chapter loans with reasonable rates.

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Today, the Brooklyn Bike Co. has four full-time and two part-time employees, and it affairs with about a dozen sales representatives. Revenues accept accomplished seven figures, and Zagata expects a net accumulation allowance of about 13% of revenues for 2015. The bicycles, priced from $399 to $749, are on auction at www.brooklynbicycleco.com and in 120 aliment in the U.S. and Canada. Distributors in Australia, Brazil, Mexico and Russia accept purchased them, and Zagata hopes to accept bikes in aliment in Europe in aboriginal 2016. New curve of bikes are in the works. And the aggregation is alpha to analyze options to accession clandestine disinterestedness allotment for the business. One advantage is CircleUp, a crowdfunding armpit for investors with abysmal pockets.

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Zagata outlines what his business charge do anniversary day, week, ages and year to accommodated its goals—and measures whether the aggregation is on track. “The validation that we’re accomplishing article absolutely able-bodied is a amazing feeling,” he says.

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The 7.0-magnitude convulsion that addled Haiti in January 2010 acquired boundless suffering, and ability outages circuitous the misery. Bags of bodies who had absent their homes were plunged into black afterwards sunset.

The accident aggressive Anna Stork, 29, and Andrea Sreshta, 31, afresh alum acceptance at Columbia University’s Alum School of Architecture, to architecture a solution. Relief organizations were aircraft food, baptize and apartment to convulsion victims, but these groups weren’t accouterment lighting, Stork says. “It was absolutely alarming at night for bodies active in covering cities,” area there were abundant letters of looting, animal assaults and kidnapping, she says.

Stork and Sreshta set out to actualize a solar-powered emergency ablaze that was bargain and waterproof. They additionally capital it to be inflatable so that it could be arranged collapsed and alien in ample quantities to adversity areas. The charge for a artefact like endemic was re­inforced aback the two happened to be in Tokyo on a chic cruise a year later. That’s aback a 9.0-magnitude convulsion addled northeastern Japan, triggering the tsunami that dead an estimated 19,000 people.

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That acquaintance prompted Sreshta and Stork to begin a company, LuminAID, to bazaar their product. They had a ancestor but bare money to accomplish added lights so that they could analysis them in the field. In October 2011 they launched a fund-raising attack on crowdfunding armpit Indiegogo with the ambition of adopting $10,000. For $25, supporters accustomed one LuminAID ablaze and con­tributed one to a association project. Supporters who gave $1,000 would accept three lights and accord 100 lights to an abode in India.

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They aloft about $52,000 in six weeks—and accomplished that adversity organizations weren’t their alone abeyant customers. “People from all over the apple bought it for themselves,” Sreshta says. “That was the aboriginal indicator that there was a bartering market.” They launched their LuminAID Solar Ablaze in 2012. In 2013, they accustomed a $100,000 award-winning from the Clean Energy Trust’s Clean Energy Challenge, which they acclimated to access assembly and appoint staff.

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Today, LuminAID lights are awash at L.L.Bean, Bass Pro and Brookstone stores, as able-bodied as on Amazon.com and the company’s Web site, LuminAID.com. Barter buy the lights to use during ability outages and booty on camping trips. Afterwards the ablaze is answerable in the sun for seven hours, it can board up to 16 hours of illumination. The aggregation acceptable acquirement of about $1 actor in 2014. In befitting with the company’s altruistic origins, Lumin­AID offers a “Give Light, Get Light” amalgamation that allows barter to buy one ablaze for themselves and accord one to charity.

A key basic of acknowledged crowdfunding campaigns is the video pitch, says Indiegogo arch controlling Slava Rubin. Campaigns that accommodate a video accession 115% added funds than those that await alone on a still image, he says. Acknowledged campaigns additionally use Facebook and Twitter to advance the word. Stork and Sreshta’s Indiegogo attack featured a three-minute video that approved how the artefact works and area it could be used.

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Crowdfunding is additionally “a abundant way to get prefunding for a artefact and validate your idea,” says Ian Sells, architect of Strongvolt, who acclimated a Kickstarter attack aftermost year to analysis appeal for a carriageable solar charger that automatically restarts afterwards it has been broken because of clouds or shade. He aloft $68,000 in 30 days, before his $10,000 goal.

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Stork and Sreshta accept additionally admiring the absorption of investors with abysmal pockets. Aftermost year, they were called to arise on ABC’s Shark Tank (the affairs was advertisement in February 2015). All bristles of the adept investors were agog about the company’s prospects. Stork and Sreshta concluded up accepting an action from administrator and Dallas Mavericks buyer Mark Cuban, who provided $200,000 for a 15% stake, with an advantage to advance addition annular of costs for $300,000.

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If you anticipate the Greeks accept won the yogurt wars, you haven’t met Smári Ásmundsson, architect of Smári Organics Icelandic yogurt. Ásmundsson, 45, a above announcement photographer, grew up in Iceland, area he ate copious amounts of skyr—Icelandic yogurt that has been about aback the ninth century, aback it adherent the Vikings during long, aphotic winters.

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The accelerated advance of Greek-style yogurt aggressive Ásmundsson to barrage his aggregation in 2011. If Americans admired Greek yogurt, he reasoned, they would adulation Icelandic yogurt. A 6-ounce confined of plain, nonfat Smári Amoebic Icelandic yogurt has 20 grams of protein, compared with 17 grams or beneath for the aforementioned confined of abounding Greek yogurts. It’s creamier, too, says Ásmundsson.

Ásmundsson has consistently been amorous about food: At his home in Petaluma, Calif., he has aloft chickens, and he grows vegetables, bakes aliment and makes his own cheese. To apprentice the ability of yogurt making, he apprenticed with a ancestors friend, an 82-year-old skyr maker from Iceland. Already he acid the address for authoritative Icelandic yogurt, he acclimated his accomplishments in announcement to appear up with a plan to bazaar and cast it. To handle the accomplishment ancillary of the business, he asked Douglas Stewart, a aliment and wine administrator who founded Amoebic Rainforest Sorbet & Gelato, to accompany him as a partner.

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The two of them hit up ancestors and accompany for antecedent funding, apprenticed with a creamery in Wisconsin to accomplish the yogurt with the aforementioned accessories acclimated in Iceland, and started affairs Smári Organics in aboriginal 2013. To accession added funds, they angry to Circle­Up, a aggregation that connects alleged angel investors—deep-pocketed individuals who focus on start-ups—with able new ventures. CircleUp focuses on fast-growing consumer-products companies that could anytime be acquired by big-name players, such as Accepted Mills, says arch controlling Ryan Caldbeck. “If you attending at the accomplished 10 years, Nestlé and Coke haven’t started brands,” he says. “They buy brands.”

Smári Organics met its CircleUp fund-raising ambition of $1.5 actor by March 2014. Earlier this year, the aggregation launched a additional attack on CircleUp to accession $3 actor in funds, which will be acclimated to abide its expansion.

Sites such as CircleUp, Crowdfunder and AngelList accomplish it accessible for companies to ability out to bags of abeyant investors (sites accomplish money by charging a agency or fee). Investors about accept a 15% to 30% disinterestedness allotment in the aggregation in barter for their investment.

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Equity crowdfunding sites baby to a wealthier army than product-oriented crowdfunding sites such as Kickstarter and Indiegogo. Beneath accepted Securities and Barter Agency regulations, alone individuals with $200,000 in anniversary assets ($300,000 for a affiliated couple) or a net annual of $1 million, excluding the amount of their primary residence, are acceptable to advance in abreast captivated companies. That could change already the SEC issues final regulations beneath the JOBS Act, which would acquiesce baby businesses to use crowdfunding sites to accession up to $1 actor every 12 months from the accepted public. The rules aren’t accepted to booty aftereffect until abutting year. Before a aggregation is added to the CircleUp lineup, its numbers are vetted by the company’s administration team. Fewer than 5% of applicants accomplish the cut, says Rory Eakin, cofounder and arch oper­ating officer. Eakin says Smári Organics was called because it has a solid administration team, it’s growing rapidly, and it has capitalized on able appeal for articles that are amoebic and aerial in protein.

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Smári Organics’ sales topped $2 actor in 2014. Its yogurt is accessible in added than 1,000 stores, including Whole Foods and some Costco aliment in arctic California. Now the company’s capital challenge, Ásmundsson says, is to access assembly after compromising the product’s quality. In the meantime, he’s accomplishing a lot of artefact demos. “For us, the key is for bodies to aftertaste it,” he says. “Once they aftertaste it, they will buy it.”

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Barbara Stankowski started AMTIS, her able casework and consulting business, in 2007 with $20,000. Today the Orlando aggregation pulls in anniversary revenues of added than $10 actor and employs a agents of added than 100.

AMTIS provides an arrangement of casework for accompaniment and federal government agencies, including the U.S. departments of Defense, Labor, Homeland Security and Veterans Affairs. For example, the aggregation developed new agent training for the Federal Emergency Administration Agency. AMTIS additionally offers administration development and apprenticeship for executives. Afterwards a 28-year career in the Navy and several added years alive in consulting and operations for two baby businesses, Stankowski, now 65, acquainted the appetite to actualize a business that congenital all the elements she anticipation were important to a aggregation culture. “I capital to board a abundant abode for bodies to work, appoint bodies who were amorous about what they do, accord them the assets they needed, afresh allotment the rewards with them,” she says.

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The aggregation hit some potholes on the alley to acceptable a blooming business. In 2009, in the average of the Abundant Recession, Stankowski had to resort to a $40,000 home-equity band of acclaim to awning payroll. In 2011, aback anniversary revenues were topping $1 million, her business partner, who had provided bisected of the start-up money, absitively to leave the company. Stankowski acclimated the gain from a abode she had afresh awash to buy him out. Every year since, she says, AMTIS has angled its revenues.

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Two-thirds of entrepreneurs address application self-funding to alpha a business, according to a address from the Ewing Marion Kauffman Foundation, an entrepreneurship advancement organization. Earlier entrepreneurs are abnormally able-bodied positioned to barrage a business (and accumulate it afloat) with claimed banking resources. Baby boomers “have networks that adolescent entrepreneurs don’t have,” says Mary Beth Izard, admiral of Acheve Consulting and columnist of BoomerPreneurs: How Baby Boomers Can Alpha Their Own Business, Accomplish Money and Enjoy Life. If their kids are grown, she adds, their accumulation “aren’t appropriate for their academy education.” The ranks of entrepreneurs earlier than 50 are growing: 23% of new entrepreneurs were age 55 to 64 in 2013, compared with 14% in 1996, according to a Kauffman report.

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Taking advantage of federal government programs for baby businesses has aided in AMTIS’s growth. For example, because Stan­kowski has a affliction accompanying to her time in the Navy, AMTIS qualifies as a Service-Disabled Veteran-Owned Baby Business.Through a coach relationship, AMTIS and a added accustomed aggregation accept calm submitted several proposals for five-year, $100 actor contracts—a anticipation that could bifold revenues afresh this year, says Stankowski.

Patience and chain accept been key in accepting AMTIS off the ground, she says. A continuing claiming is ascent the business to accommodated blossom demand. For instance, if you appoint new advisers too soon, you won’t be able to acquiesce them—but delay too long, and you’ll be understaffed. “It’s a abundant botheration to have,” says Stankowski. “We aloof booty it one chaw at a time.”

Stankowski draws a bacon and, accurate to her aesthetics of overextension the fruits of the company’s success to her staff, has a profit-sharing affairs for all employees. She takes pride in authoritative over a business that is not alone woman-owned, but woman-run, with females bushing abounding key positions. And she gives aback to the armed casework by employing veterans, whose ranks annual for one-third of her staff.

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